Video: Tasteless Tusker promo plumbs new low in Vanuatu advertisingPosted: January 29, 2016
This has to be seen to be believed.
The video claims to be promoting
Vanuatu’s national beer the 100% New Caledonian-owned beer brand Tusker, but it is more like a Port Vila bus driver’s fantasy brought to life: an attractive, skimpily-dressed foreign-seeming woman hails down a bus for a joyride around Efate — as the lone passenger, until, after a weird montage of spinning wheels and cigarette (?) smoking, she is joined by some random but conveniently picturesque young people and a conveniently picturesque, très authentique ukulele-playing uncle. Good times.
They say there’s no such thing as bad publicity, but we’re not convinced that’s entirely true – what do you think? Yu wantem bus ride?